Vipin Mayar is a recognized industry expert in CRM, marketing accountability and integrating research and analytics that drive breakthrough marketing and revenue growth.  He joined MRM from Bank of America in May 2005.

During the past 20 years, he has been responsible for creating industry-leading CRM programs and launching ROI models to optimize marketing spend. He has been a service provider to AARP, The Department of Defense, The U.S. Army and several Fortune 500 companies that include Time Warner Cable, AT&T, Showtime, Microsoft, Intel, Verizon,  General Motors, Kohl’s,  BMS, Dell, Upjohn, Whirlpool and PACCAR.

Summits Attended

iMedia Brand Summit

Digital Marketing at Scale: Going Big in 2012

My Articles

Mayar, Vipin

| Vipin Mayar

Vipin Mayar is actively engaged in many exciting initiatives at McCann Worldgroup as the global head of MRM and McCann Worldgroup's Performance Marketing practice...