Vipin Mayar is a recognized industry expert in CRM, marketing accountability and integrating research and analytics that drive breakthrough marketing and revenue growth. He joined MRM from Bank of America in May 2005.
During the past 20 years, he has been responsible for creating industry-leading CRM programs and launching ROI models to optimize marketing spend. He has been a service provider to AARP, The Department of Defense, The U.S. Army and several Fortune 500 companies that include Time Warner Cable, AT&T, Showtime, Microsoft, Intel, Verizon, General Motors, Kohl’s, BMS, Dell, Upjohn, Whirlpool and PACCAR.
Digital Marketing at Scale: Going Big in 2012