Michael Rosen is an industry leader who has held various executive level roles at major media organizations and early stage companies.
Currently, Michael is Vice President of Sales at Foursquare overseeing sales across Foursquare's product offerings including Pinpoint and Foursquare/Swarm apps.
Michael joined Foursquare from First Look Media where, as Chief Revenue Officer, he led all revenue initiatives, sales, business development and industry marketing.
Prior to First Look, Michael was Vice President of Sales at AT&T AdWorks, where he ran online and mobile sales, strategy and marketing across AT&T’s ad networks, owned & operated sites and cross-screen addressable products. Michael and his team were responsible for generating triple digital revenue growth year over year and making AT&T a relevant player in the online, mobile and TV advertising landscape. Michael was a key evangelist for AT&T AdWorks in the areas of mobile, programmatic buying and big data often speaking at industry events, speaking engagements and in the press.
Previously, Michael held executive sales, marketing and general management roles at both corporate and early stage technology and media companies including Oggifinogi, Babelgum, WeatherBug, Bloomberg Media and News Corp. As President of Oggifinogi, a rich media technology company, Michael was instrumental in the company being sold to Collective in February 2011. At Babelgum, he oversaw global advertising sales, distribution and trade marketing and was responsible for launching Babelgum, the global web TV platform, to the advertising community worldwide. Prior to Babelgum, Michael served as Senior Vice President and General Manager of WeatherBug´s Consumer Division, where he led the consumer portfolio of products across the Internet, mobile and broadcast and transformed WeatherBug into a powerful brand ensuring consumers could access live local weather data anywhere, anyplace, anytime and where brand marketers could reach an engaged audience. Under Rosen's leadership, WeatherBug received the 2007 ASPY award for Best Customer Service.
Prior to WeatherBug, Rosen served as Senior Vice President, Media Sales & Marketing for Bloomberg L.P. where he created the first formalized marketing department for Bloomberg Television and Radio and oversaw all Bloomberg advertising sales across the Internet, radio, print and television properties. Prior to joining Bloomberg in 2000, Rosen served as Director of Marketing and Business Development for News Corp´s News Digital Media Group. There he created Fox´s first Internet strategy for their Owned & Operated Fox Broadcast television stations. Previously, Rosen worked at Showtime Networks, Inc. in numerous capacities including sales, marketing and Interactive development.
Michael served as the co-chair of the Interactive Advertising Bureau's Sales Executive Council and is active in many industry organizations including iMedia and the Upstream Group Seller Forum. He previously served on the Board of Directors of the Financial Communication Society and was active in the Ad Council´s Media Steering Committee, Online Publishers Association, Cable Advertising Bureau, Association of National Advertisers, and the Cable & Telecommunications Association for Marketing.
Michael received his MBA from the NYU Stern School of Business and his undergraduate degree from Syracuse University. He currently serves on the Newhouse Network Board of Directors where, among other things, he works with journalism, advertising and communication students and alumni as an evangelist for careers in the industry.
The Future of Data-Driven Creativity
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Partnership: The New Agency Value
Customers For Life: Creating Brand Loyalty
Digital Marketing at Scale: Going Big in 2012
Engaging Customers with Authority
Build Stronger Digital Strategies
Collaborate With Your Digital Marketing Peers
Fifth Annual Summit Delivers Digital Insights
Maximize Your ROI in Digital Marketing
Insight & Collaboration More Vital Now Than Ever!
Innovation, Disruption, Opportunity
Bottom Line or Flat Line
Proof of Digital Ad Success
Exposing the Hype
Connecting the Marketing Community
Marketing & Media Mash-Up: Managing Uncertainty & Change
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The Art of Digital Conversation
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The New Influencers: How Digital Teams are Shaping Brand Marketing
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iMedia Summit 2005