John Durham is managing general partner of Catalyst, a strategy firm for digital start-ups and early-funding companies. A true industry veteran, most recently Durham served as executive vice president, business strategy at Carat Fusion for Carat's offices across the country, including New York, Boston, San Francisco, Chicago, and Los Angeles.

Before his stint at Carat Fusion, Durham was a founder of Pericles Communication, a political digital firm that helped advocacy and political groups tap into interactive marketing. Durham handled the online advertising strategy for five candidates, including the presidential and four senatorial races, and all five candidates won.

Prior to the launch of Pericles in 2003, Durham had been COO of Interep Interactive, which, under his direction, became the largest independent online ad sales company in the United States, and through co-marketing agreements, the largest internet rep company in the world. When Winstar Interactive was part of Winstar Communications, Durham joined in March of 1998 as VP of advertising sales. In 2000, Durham helped engineer the acquisition of Winstar Interactive Media by Interep Interactive, a unit of Interep (NASDAQ: IREP), one of the nation's largest radio rep firms.

 

Durham, a longtime resident of San Francisco, has been teaching advertising and marketing classes since 1992, and currently teaches advertising in the MBA program at the University of San Francisco. He also founded the Bay Area Interactive Group, an internet industry-networking group.

 

Summits Attended

iMedia Agency Summit

From Agent to Ally: The Modern Agency's Survival Guide

iMedia Agency Summit

Creativity Meets Automation

iMedia Agency Summit

The Dynamic Agency Model

iMedia Agency Summit

The Agency Redefined - Balancing Scale, Scrappiness & Innovation

iMedia Entertainment Summit

For Entertainment Marketers, By Entertainment Marketers

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

iMedia Brand Summit

Customers For Life: Creating Brand Loyalty

iMedia Agency Summit

Keeping Up with the Consumer: The Impending Era of SoLoMo

iMedia Agency Summit

WCW: What Clients Want From Agencies & Media Companies

iMedia Agency Summit

Navigating Digital's Ever-Evolving Future

iMedia Brand Summit

Corporate Storytelling Beyond Advertising

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Brand Summit

Build Stronger Digital Strategies

iMedia Entertainment Summit

The Must Attend Event for Entertainment Digital Marketing!

iMedia Brand Summit

The Marketplace for Ideas & Business

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

iMedia Breakthrough Summit

Your Mission: Innovate Beyond Traditional Search & Display!

iMedia Brand Summit

Collaborate With Your Digital Marketing Peers

iMedia Brand Summit

Maximize Your ROI in Digital Marketing

iMedia Agency Summit

Insight & Collaboration More Vital Now Than Ever!

iMedia Breakthrough Summit

Innovation, Disruption, Opportunity

iMedia Brand Summit

Bottom Line or Flat Line

iMedia Agency Summit

Proof of Digital Ad Success

iMedia Brand Summit

Exposing the Hype

iMedia Agency Summit

It’s a Two-Way Street!

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Brand Summit

Turning Advertising into Content

iMedia Agency Summit

Connecting the Marketing Community

iMedia Other Summit

Presented by iMedia & JumpStart Automotive

iMedia Other Summit

Presented by iMedia & JumpStart Automotive

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Other Summit

Presented by iMedia & JumpStart Automotive

iMedia Other Summit

Presented by iMedia & JumpStart Automotive

My Articles

Critical skill sets for 2013

| John Durham

You can't hire for every area of expertise anymore. Here are the digital marketing skill sets you need to hire and train in-house, as well as the ones you need to gain through partnerships.

Must-read books for marketers

| John Durham

Whether new to the business or an old-timer, these books selected by marketing professor Durham will give your career a jumpstart.