Glenn Pingul is VP of Scientific Marketing Strategies for Amplero, a machine-learning-powered digital intelligence platform that helps enterprises better connect with their customers. Prior to joining Amplero, he was a co-founder of the online video advertising ad tech company, Mixpo, where he was VP of marketing. He has an extensive background developing digital marketing, analytics, and loyalty and retention strategies while serving in executive level positions at T-Mobile USA, Nordstrom.com/Inc., AirTouch Wireless (Verizon Wireless), Starbucks.com and The American Express Company.
My Articles
The roar of a whisper
See how brands can talk less and connect more in the age of the connected consumer.
What Mobile Marketers Can Learn from Stitch Fix: Personalization is not an Art but a Science
There’s a major misperception around personalization when it comes to marketing. Once attributed to highly complex, and often costly, B2B targeting, this concept of designing or tailoring...
The Power of Social Influence: From a Bucket of Ice to the End of a Relationship
Hi. My name is Glenn Pingul and my daughter nominated me to do the ALS Ice Bucket Challenge. I will donate $25 to ALS and nominate… By now, I’m sure everyone has been exposed to the...
5 Ways to Convince Your CEO to Embrace ‘Scientific’ Marketing
You’re pumped. It’s time to go in a different direction. It’s time to redefine your company’s marketing approach. You’re ready and can’t wait to get started…and then it all comes to a...