Jay Baer is a tequila-loving, hype-free social and content strategist, speaker, and author. Named by Fast Company Magazine as one of America's leading social media consultants, he's worked with more than 700 brands since 1994 including 29 of the FORTUNE 500. His www.convinceandconvert.com blog is ranked as the world'd #1 content marketing blog, #3 social media blog, and #6 marketing blog overall. His book (co-authored with Amber Naslund) The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social is a comprehensive guide for companies looking to be social, not just do social media. He's @jaybaer on Twitter.

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