Rob is CEO of Converseon, the independent, award-winning full service social media consultancy that has helped brands "join the conversation" to meet business objectives. since 2001.

Converseon utilizes proprietary Listening/Engagement technologies (Conversation Mining), Organization Consulting (goverance, training, policy, etc) and paid/"earned" engagement services to provide the market's only "end-to-end" social media solution. We believe the true value of social isn't necessarily the next "viral" video, or Twitter account (although these can be valuable tactics). Instead, the value of social comes from infusing social into the DNA of a brand to harness its value across the enterprise. We call this social from the "inside-out."

Converseon works with some of the world's leading brands and has a presence in New York, San Francisco, Detroit, UK, Switzerland, China and Australia. The consultancy has won numerous awards for its work and innovation including OMMA Social, Webby honoree, etc.

Rob founded Converseon in 2001, which makes it arguably the first pure play social media agency. Prior to that, he was head of the "Innovations Group" at a divison of Young & Rubicam and member of the WPP.com board. He's worked in digital since 1995 with many leading brands.

Feel free to contact me at [email protected]

Summits Attended

iMedia Brand Summit

Digital Marketing at Scale: Going Big in 2012

iMedia Brand Summit

Nikko Bali, Indonesia

iMedia Brand Summit

Corporate Storytelling Beyond Advertising

iMedia Brand Summit

Build Stronger Digital Strategies

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Brand Summit

Where Top Brand Marketers And Partners Get Business Done

iMedia Breakthrough Summit

Your Mission: Innovate Beyond Traditional Search & Display!

iMedia Brand Summit

Collaborate With Your Digital Marketing Peers

iMedia Brand Summit

The Art of Digital Conversation

iMedia Brand Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

iMedia Brand Summit

iMedia Brand Summit

My Articles

Why we need to kill "social media"

| Rob Key

The social media conversation needs to shift away from setting up profile pages and instead focus on the transformative nature of this channel. Here's why.