Bernard Nneji, Ph.D., is president, SigmaWorks Group, part of Omnicom Group Inc. He is responsible for the firm’s delivery and implementation of Six Sigma process improvement programs for companies in advertising and marketing services.
Ben has implemented several internal process improvement programs at Rapp Collins Worldwide, a leading direct marketing services agency, for account teams working on clients such as Mercedes-Benz, Mead Johnson, SBC Communications, PepsiCo and others. His team has also completed successful assignments for BBDO Chicago, TPN in Dallas, Interbrand in New York and CorbettAccel Healthcare in Chicago.
He is focused on driving growth and productivity through innovative and effective integration of people, processes and technology. Ben has extensive experience in information-based marketing and has led and managed change in the retail, telecommunication, financial services and advertising industries. He has also managed key line and corporate functions, such as, CRM development and deployment, marketing, campaign management, modeling and analytics, data management, quality, pricing, product development and client relationship management.
As Vice President, Marketing and Group CRM Leader at GE Capital, he prototyped a Six Sigma process for driving core growth through CRM. While at GE, Ben led a team that developed and deployed a CRM infrastructure using a multi-generation deployment strategy. He also setup and led a team of strategic marketers and database marketers to drive delivery of direct marketing campaigns for over 30 major retailers in the United Kingdom, and established and led a team that brought a data-driven marketing culture to divisions of GE Consumer Finance in over 25 countries. He was a member of the senior leadership team that achieved a remarkable 100%+ increase in net income per year for GE Consumer Finance.
Ben is skilled in using qualitative and quantitative information to develop program strategy, and has achieved tangible results in business turn-around situations. He is a strong practitioner, advocate and champion of identifying appropriate strategy and tactics, and then using Six Sigma process re-engineering, metrics, measurements, best practices and change management to achieve desired changes and make them stick. Ben worked closely with Tom Watson, former Omnicom Group vice chairman, chief growth officer and dean of Omnicom University, to drive Six Sigma process improvement at Omnicom companies with the goal of enhancing top- and bottom-line results.
Ben holds a Ph.D. in Industrial Engineering and Operations Research from Columbia University, New York, and wrote his thesis on the impact of organization of work on productivity.