Susan Kuchinskas has covered internet technology since the mid 1990s, when e-commerce was kind of a wacky idea. As a senior writer for Adweek, Business 2.0, M-Business and internetnews.com, she's watched the interactive advertising grow from a tiny seed to today's powerhouse. As a freelance writer, she continues to report on online ads as well as science and health. Her first book, Going Mobile, was published in 2001. Her next book, "The Chemistry of Connection," coming in April 2009, explains the neuroscience of love.
When done right, Facebook applications represent the ultimate in consumer engagement. Meet the brands that are taking full advantage of this opportunity.