As the CEO of LIN Mobile, Kevin is responsible for defining the strategy, vision and execution of LIN Media’s mobile efforts.
Kevin brings a deep creative, marketing and technology experience to LIN Mobile having founded and lead J. Walter Thompson’s first digital offering in North America [email protected] and having built Minyanville Media, Inc. an Emmy Award winning financial media content development firm.
Today, Kevin leads a team of seasoned digital experts delivering mobile solutions and revenue growth for Lin Media’s 43 affiliate TV stations across the US. LIN Mobile's footprint extends far beyond LIN Media, delivering strategic solutions for marketers and publishers including a comprehensive analytics platform called the SynergyMAP and an ad product suite LIN ONE offering scalable mobile marketing for national and local brands.
The Bottom Line for Digital in Financial Marketing
Exploring the Current and Future State of Interactive Marketing in Financial Services