As CEO and co-founder of TagMan, Jon is responsible globally for the company’s vision, strategy and growth. Jon is a veteran in the digital media industry. His career in the space began in 1997 as an early member of the IAB, running networking events and working for pioneering Internet publishers before moving to the global player MSN. He spent 10 years at Microsoft creating and building MSN’s first multi-national sales teams for the US, EMEA and Asia. After Microsoft, he joined hypertext and rich-media ad network Vibrant Media as VP of International Sales where he built out the international and ad-exchange capabilities. Jon gained a BSc (hons) psychology with business, focusing on artificial intelligence and cognition; his thesis was focused R&D about pen computing. He loves any and all adrenalin sports.
Without a management system, e-commerce websites become cluttered with useless tags. Here's how e-tailers can maximize the efficiency of their websites.