Ms. Ballance co-founded viaLanguage in 2000 and served as Chief Operating Officer and head of marketing before becoming CEO in 2003. She has multiple years of technology, language, business management and marketing experience. Under her leadership viaLanguage has grown to be one of the largest women-owned multilingual solutions companies in the country. She is constantly breaking ground on new technological landscapes, from mobile training solutions, machine and hybrid translation to customized multilingual product launches in 32 countries. Notable clients include Microsoft, Cisco, Disney, Intel, Walmart, Blue Shield of California and Kaiser Permanente.
Ms. Ballance is the recipient of the Portland Business Journal’s prestigious leadership award “40 Under Forty” and was recently selected for membership in AT&T Women Entrepreneurs’ Forum. She frequently speaks about global training solutions, multicultural marketing and multilingual solutions at venues such as American Marketing Association, the TAHIT Symposium on Language Access, Society for Healthcare Strategy and Market Development and many local entrepreneurial groups. She has also been published in prominent industry publications like iMedia Connection, Chief Marketer, MarketingProfs, Inside Healthcare, Healthcare Market Advisor, Marketing Healthcare Leaders, Inc. Magazine, World Trade Magazine, Oregon Business and more.
Previous to viaLanguage, Ms. Ballance co-founded The Language Company, a language and cross-cultural training school and translation service, where she was responsible for general management and finance and before successfully selling the school to Berlitz. Ms. Ballance earned a Bachelor of Science degree in social science from Marylhurst College and completed graduate work in Biochemistry at Portland State University. Additionally, she has completed executive management studies at Stanford Graduate School of Business. She has studied five foreign languages and has sat on the board of the American Marketing Association and Starve Ups, a non-profit entrepreneur group.