Bob DeSena has been a change agent for over twenty years.  He has wide ranging management and strategic experience, having held senior management and marketing positions with both client and advertising agency organizations.  As Managing Director, North America for iO Global, Bob is responsible for the development of the world's most advanced mobile content and services platform in the world's largest market. 

Prior to that, as Managing Partner, Director of Active Engagement for Mediaedge:cia, Bob led the Consumer Insights, Communications Planning and Analytics functions of MEC, weaving them together into a new unit called the Strategic Services group, further strengthening MEC's position as industry leader. Before joining MEC, Bob was CEO of the Engagement Marketing Group which he founded to focus on developing new ways to create and measure consumer engagement across all connection points.   Earlier in his career, Bob was Director of Relationship Marketing at Masterfoods USA and a member of the CRM Global Steering Committee. While there, he created and was appointed Managing Director of Mars Direct, the business unit responsible for accelerating brand growth in non traditional channels.  In its first year Mars Direct had a 100% growth rate across its portfolio of brands.   Prior to that, Bob held senior executive positions in both advertising agency and client-side businesses.  Serving first as management supervisor, he was appointed director of media and marketing services with Wunderman, where he was responsible for the planning and placement of all television, print, direct mail and other media.  This group developed the first predictive models as planning tools for print and electronic media, and led the industry in developing the marketing applications of digital media. He next served as executive vice president and general manager of Draft (now DraftFCB) where he had operational and P&L responsibility for the agency's headquarters office.  

Bob then held a number of senior management positions within Time Warner including senior vice president, marketing for Time Life Books and senior vice president, marketing for Time Warner Direct.   He next moved to a corporate role at Time Inc. as vice president, new media where he created the Marketing Applications Group, a specialized marketing services unit designed to assist Time Warner's largest worldwide clients including General Motors and Procter & Gamble.

 

He holds a B.S. degree in Quantitative Analysis from Manhattan College and an M.B.A. in marketing from St. John's University, and lives in Connecticut with his wife and family.

Summits Attended

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

iMedia Agency Summit

Engagement is the New Reach

iMedia Breakthrough Summit

Breakthrough '06: Connect with the Digital Consumer

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

My Articles

Podcast: Consumer Engagement

| Bob DeSena

From the Amelia Island session "Consumer Engagement: What Does it Mean?" with Bob DeSena, director of active engagement, Mediaedge:cia.