Larry Weintraub is CEO and co-founder of Fanscape (www.fanscape.com), the leading Digital Engagement Marketing Agency reaching and activating consumers to foster targeted word-of-mouth marketing through online and emerging media. Fanscape's online influencer marketing experts have in-depth understanding of niche audiences and consumer behaviors across the Web, providing highly measurable, earned media strategies for major corporations and leading entertainment, technology and mobile companies, including: AT&T; Samsung; Paramount Pictures; M&Ms; State Farm Insurance; MTV, Universal Music Group, and more.
Weintraub's prescient knack for predicting the importance of Web-based marketing and strategy, along with a consistently entrepreneurial spirit, prompted him to apply his digital tactics as a music industry veteran to connecting brands and customers. After more than 25 years of expanding the careers of multi-platinum musicians by filling the communicational gaps between artists and fans online and holding such positions as Vice President of Artist Development/Artist Relations at A&M Records, Weintraub co-founded Fanscape with President Terry Dry in 1998.
Weintraub was twice named "Pollstar Magazine's Artist Development Executive of the Year," an accolade granted to him through a peer vote. He is a frequent speaker on industry trade panels including The Bandwidth Conference, South by Southwest, Aspen Live and YPulse, and is a much sought-after guest lecturer at many universities including UCLA and Pepperdine School of Business. Weintraub received a degree in Economics from the University of California, San Diego, and his blog, "Smart Marketing," can be viewed at http://www.digitallyapproved.com.
Larry Weintraub lives in Los Angeles with his wife and son.
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