Pioneering. Crusading. Building something from nothing. That's what fuels the original Real Girl, Kate. Whether it's signing on with a nascent publisher called CNET, starting one of the first interactive ad agencies or masterminding a media network for women, Kate thrives at the vanguard, stirring up thought and unearthing opportunities.
Most recently, Kate was President, Digital Worldwide of AKQA. During her tenure, AKQA's client list expanded to include ESPN, The Gap, MSN and Coca-Cola's global account. Before joining AKQA, Kate was Chairman and CMO of Carat Interactive, the media giant that acquired Lot21, the agency she had founded. She got her start at the top-tier agencies of McCann Erickson and J. Walter Thompson.
Kate's perspective comes from seeing it from all sides – as an executive, advertiser, publisher and as a co-founder of the influential Internet Advertising Bureau (IAB). She and her companies have earned numerous accolades; Kate was named one of the Top 25 Women to Watch by Advertising Age and a 2005 Media All Star by OMMA. She was also inducted into the AAF Hall of Achievement for execs under 40. And, under her command, both Lot21 and AKQA have been named Agency of the Year.
Finally, this Real Girl is also a Real mother – of a nine-year old daughter and twin seven-year old boys. Phew!
Driving Interactive '09
Actionable Marketing Strategies for Emerging Digital Platforms
Breakthrough '06: Connect with the Digital Consumer
iMedia Summit 2005