Jennifer Okula is Senior Vice President at Safecount. She is responsible for data collection and survey recruitment technology that supports research on online & mobile marketing campaigns.. Her role also involves developing key relationships with mobile publishers/networks, technology providers, and analytics companies.  Jenn has been invited to speak at various mobile events for the Association of National Advertisers (ANA), the Media Research Club of Chicago (MRCC), DFW Interactive Marketing Association, ThinkMobile, and the Direct Marketing Association (DMA). Jenn is a recipient of the 2010 ARF Great Mind Rising Star Awards and Mobile Marketer named her one of the “Mobile Women to Watch in 2010.” Prior to Safecount she managed a cross-disciplinary team as Vice President of Client and Market Development at Dynamic Logic and in 2006-2007 she spent time living abroad in Tokyo introducing online ad effectiveness research to the Asia Pacific market.  Jennifer has a professional background in client services, digital marketing, and research and has worked at an array of companies spanning from consulting firms to start-ups including Accenture, Doubleclick, and Bolt Media over the past 12+ years.

 

Summits Attended

iMedia Breakthrough Summit

Engaging Customers with Authority

iMedia Breakthrough Summit

Innovation, Disruption, Opportunity

My Articles

Cool use of a QR code

| Jennifer Okula

I recently saw this really unique use of a QR code on a limited edition beer from Magic Hat (Magic Hat +-). The QR code is camouflaged in the the design of the bottle label and led to a...