Chris Baggott has been a leader in marketing for more than 20 years. Chris was recognized as one of Invesp Consulting’s Top 100 Marketers of 2008, an accolade based on nominations and votes from industry peers. Chris was also recognized by BtoB Magazine as a "Who's Who in B-To-B" and his blog was voted "Best Online Marketing Blog" by MarketingSherpa readers and "Best of the Web" by Forbes.

A marketing futurist and voice for blogging, search engine optimization and email best practices, Chris has been quoted in such publications as the Wall Street Journal, Forbes, Inc., ADWEEK, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report and MarketingSherpa.



As the former CMO of ExactTarget, Chris made more than 50 appearances a year, speaking on best practices in blogging and database and email marketing at such venues as the Harvard Business School Entrepreneurship Conference, ad:tech, American Advertising Federation, American Marketing Association, Business Marketing Association, Dreamforce, eMarketing Association and the National Center for Database Marketing.

Chris was the co-founder of ExactTarget and recently launched his latest venture Compendium Blogware, which focuses on organizational blogging and its role in search engine optimization.  As a long-time blogger, he is a firm believer and witness to what goals blogging can help a company accomplish, especially as it relates to achieving high search engine rankings.



Chris is author of a book from Wiley: Email Marketing By The Numbers.  He is also one of the featured marketers in the new book from Wiley: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

A native of Pittsburgh, Chris now resides near Indianapolis with his wife and four children.