Tony Winders is a digital marketing pioneer whose leadership, creativity, strategic insights and integrated programs have contributed to the success of hundreds of consumer and B2B campaigns over the past 20 years.
As principal in Winders Consulting Group, Winders leads strategic marketing initiatives to help digital media and advertising technology companies increase awareness, build audiences, generate leads and drive sales. WCG clients have included Brand Innovators, GumGum, Rocket Fuel, Jetpack, CauseCast, Fanzila and MomentFeed, among others.
Most recently, Winders served as senior vice president of marketing at GumGum, an advertising technology platform known for inventing the in-image ad format. From 2003 to 2010, he was vice president of marketing at ValueClick Media, where he helped grow the flagship division of ValueClick Inc. into one of the most successful display advertising networks in the world. An early entrant to digital public relations, marketing and advertising, he was co-founder of one of the world’s first interactive agencies, iAgency, in 1995.
Winders began his career in digital media in 1994 as the director of marketing at Viridis, a developer of children’s CD-ROM games. He received extensive public relations agency experience in the early 1990s at Murphy/O’Brien Communications in Beverly Hills and as an account executive at Paladino & Associates Public Relations in Hollywood.
A longtime connector and leader within the Los Angeles professional community, Winders is an adviser to several technology startup companies and the co-founder and producer of the Digital Family Reunion, an annual holiday celebration for the technology industry in LA. He holds a bachelor of science degree in public relations from the University of Central Missouri and resides in Westlake Village, California.
Media Re-Defined -- What Clients Want
The Next Wave of Digital Marketing
Keeping Pace with the Mobile Consumer
Customers For Life: Creating Brand Loyalty
Exposing the Hype