Jennifer Wilson is one of the directors of The Project Factory, a specialist in cross-platform, multi-media strategy and development, with a special interest in creative content and solutions. The Project Factory translates linear narratives and brand messages into interactive and digital messages; online, on mobile, in social media, in virtual worlds and through game play.
Jennifer was previously principle of Lean Forward, a boutique consultancy focussing on consumer engagement across multiple touch-points, especially mobile. Lean Forward merged with The Project Factory in 2009.
Recently, Jennifer co-authored "Choose your own adventure: The writer's guide to making a digital living" (http://www.australiacouncil.gov.au/writersguide) and wrote the white paper "Getting in the digital frame: a screen content producer's guide to the digital landscape" -- jointly commissioned by the Centre for Screen Business (AFTRS) and Screenrights. The paper identifies issues impacting on screen content producers in getting more engaged in the digital space and is designed to be educational as well as highlight problems regarding rights, clearances and distribution in the digital space for heritage content producers. Jennifer has worked with Screen Australia on assessing business grants, was a faculty specialist on the Asia Australia Media Executive Leadership Program, has mentored at the Laboratory of Advanced Media Production for AFTRS and lectures on Convergent Media for UWS.
Jennifer's previous roles include head of innovation for ninemsn, investigating new technologies and platforms that consumers are congregating around, and prior to this, was MD of HWW, a content company, one of the first to provide mobile services across all carriers and develop a converged user experience across all platforms.
Jennifer is passionate about device-independent (cross platform) relationships with consumers; understanding the important role of mobile devices in engagement; social networks; context awareness; and delivering a tailored, personalised experience to each consumer.
Jennifer sits on the Executive of the Australian Interactive and Multimedia Industry Association (AIMIA) and chairs the Mobile Industry Group. She has more than 20 years experience in interactive media and is a highly regarded public speaker and thought leader.