Bob Bentz is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing (2016).  You can purchase his book at RelevanceRaisesResponse.com or at Amazon or other fine online book retailers.

Bentz is the president of several companies involved in interactive technology, including: Advanced Telecom Services (IVR); ATS Mobile (mobile technology); Purplegator (mobile first digital agency).  Advanced Telecom  Services, established in 1989, has offices in Philadelphia, Toronto, London, and Prague and has grown from a start-up with no outside funding to a company with $62.2 million in annual sales.

 

In addition to his work life, Bentz is also an adjunct at the University of Denver.  He is also a baseball coach and has coached six players who have gone on to play professionally.

My Articles

How much is mobile video worth?

| Bob Bentz

If a picture is worth a thousand words, then the value of video must be even greater. Here's why your digital efforts are best spent in this medium.

My 59 Top Text Message Marketing Tips

| Bob Bentz

Text message marketing is the workhorse of the mobile marketing industry. If you can only afford to do one thing in mobile marketing, it should be text message marketing. MAKE TEXT...

The Shocking Truth About QR Code Use

| Bob Bentz

The use of the QR Code increased by 6 times in 2011 and with increased smartphone penetration for 2012, it shows no signs of retreating. If 2010 was the year of mobile, then 2011 was the...