A visionary, Roy founded ZEDO in Silicon Valley in the early Internet growth period of 1999. Throught the dotcom bubble and beyond the company has grown and thrived by being a focused advertising technology partner to Publishers.
Roy is CEO and co-founder of ZEDO Inc., the 3rd largest global Internet advertising technology firm and a pioneer in Internet advertising technologies and platforms. ZEDO focuses on the ad serving of high impact formats for premium publishers without them needing to change their entire ad server. It also offers those publishers a "direct-pipe" platform to conect directly to brand advertising agencies that buy these formats.
Roy de Souza is a thought leader in advertising technology. He believes that Internet advertising, as it offers better formats and simpler ways to buy, will inevitably outstrip TV advertising.
Today, ZEDO has scaled up to several hundred people with offices in San Francisco, New York, Phoenix, London, St. Petersburg (Russia), Mumbai, Goa , Pune and New Delhi.
Widely regarded as an expert on online advertising, Roy is a well-known figure in the online advertising industry on the West Coast (USA) and a frequent speaker at ad:tech and other industry conferences in the US, India and around the world.
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