Rob Master is the North America media director for Unilever, overseeing media strategy and implementation across all Unilever categories and brands.  Since moving into the role in 2007, Rob has focused on communications innovation, shifting media planning and strategy to the beginning of the product development pipeline, and propelling Unilever to the forefront of digital innovation and branded entertainment, evidenced by the company’s recognition by Advertising Age as “Digital Marketer of the Year” for 2008. 

 

Rob has also played a leading role in helping rewrite the rules of the traditional “upfront” process with the development and success of Unilever’s unique and trend-setting “reverse upfront” approach, during which Unilever presents its brands’ plans to media companies and asks them to develop media plans and content deals around them.

 

Since joining Unilever in 2002, Rob has managed a number of brands including Dove, Axe, Caress, Lever2000 and Suave and has driven awarding-winning branding campaigns around the Dove Campaign for Real Beauty and The Axe Effect.

 



Before coming to Unilever, Rob worked in brand marketing for PepsiCo’s Taco Bell and Young & Rubicam.  Prior to those roles, Rob led the strategic marketing initiatives for Internet start-up eHobbies, an online retailer.     



He holds a B.A. in political science from the University of Wisconsin at Madison and an M.B.A. from the Olin School of Business at Washington University in St. Louis. Rob resides in New York with his wife and two children.