Jonathan Richman is  Vice President, Product Marketing, for Cincinnati-based startup Zipscene.

Jonathan Richman is responsible for leading product development and all marketing and thought leadership efforts for Zipscene. Zipscene is a digital marketing and CRM platform focused exclusively on the restaurant industry. Zipscene helps restaurants better understand their guests in order to turn visitors into regulars.

Prior to joining Zipscene, Richman was group director of Insights and Planning at Possible Worldwide Cincinnati (formerly Bridge Worldwide) and was responsible for providing strategic direction and leadership for its clients. Possible Worldwide is a top 10 digital marketing agency with offices in 10 countries and more than 1,200 employees, representing clients from Procter & Gamble and Target to Microsoft, ConAgra Foods and Samsung. Richman is a well-known and highly regarded thought leader in pharmaceuticals and health care digital strategy.

He was the creator and author of popular industry blog Dose of Digital, which provides insights on digital marketing in the health industry. AdAge Power 150 named it one of the top overall marketing blogs. Richman is a regular speaker at major national marketing conventions and has been quoted in publications including The Wall Street Journal and The Washington Post. He has been invited by the Food and Drug Administration to speak at its public hearings on social media in pharmaceuticals and was recently interviewed on NPR’s “All Things Considered.”

Beyond health care, Richman is a contributor for digital marketing journals such as iMedia Connection and AdAge’s DigitalNext, where he has contributed articles on all manner of digital marketing topics. He was recently named a winner of a WPP Atticus award, which recognizes the best thought leadership within WPP, the world’s largest agency holding companies.

Prior to joining Possible Worldwide in 2007, Jonathan worked at AstraZeneca Pharmaceuticals for more than 11 years, holding positions in sales, training, sales leadership and marketing. In his latest role, Richman was U.S. Brand Leader for Faslodex, a company that produces specialty injectable treatment for advanced breast cancer.

Jonathan earned his Bachelor of Science degree in Molecular Biology from Tulane University.  He earned a Master of Business Administration degree with a marketing concentration from the University of Phoenix.



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