Peter is a 25+ year veteran of the agency business and has been involved in Internet marketing since the early 1990s. He was also one of the first 100 people certified in the Google AdWords program in 2004. Peter’s experience brings together a unique combination of business development, account management, technology and strategic planning skills. Peter provides an active voice to the internet marketing community, blogging and writing for iMedia, presenting at an array of conferences (including MediaPost & iMedia) as well as providing specific sessions on social, search and other forms of internet marketing.

 

Specialties

Business unit development and team management, strategic planning, Paid Search (including foreign language), Online Display Advertising, Email Marketing, Back end Metrics (3rd Party Ad serving and web logs). Extensive IT knowledge and understanding, previously Netware certified, managed multi-platform networks (UNIX, Novell, Mac, NT).

 

Digital Career Highlights

  • 1993 Part of the team that developed the first www.dupont.com web site (while at Saatchi & Saatchi)
  • 1996 Purchased banner ads/microsite on hotwired.com for Eastman Kodak
  • 1999 Ran online sweepstakes offers for NEC Technologies targeting B2B IT audiences
  • 2004 One of the first 100 people certified in Google AdWords
  • 2009 Joined iMedia Agency Summit Advisory Board
  • 2010 Spoke at 6 digital industry events
  • 2011 Formed PSquared Digital, LLC

Summits Attended

iMedia Agency Summit

From Agent to Ally: The Modern Agency's Survival Guide

iMedia Agency Summit

Creativity Meets Automation

iMedia Breakthrough Summit

Navigating Content & Creativity in a Programmatic World

iMedia Brand Summit

Delighting Customers at Every Touchpoint

iMedia Agency Summit

The Dynamic Agency Model

iMedia Agency Summit

The Agency Redefined - Balancing Scale, Scrappiness & Innovation

iMedia Breakthrough Summit

Breakthrough: The Next Wave of Marketing

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Breakthrough Summit

The Next Wave of Digital Marketing

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

iMedia Agency Summit

Partnership: The New Agency Value

iMedia Agency Summit

Keeping Up with the Consumer: The Impending Era of SoLoMo

iMedia Agency Summit

WCW: What Clients Want From Agencies & Media Companies

iMedia Breakthrough Summit

Engaging Customers with Authority

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Breakthrough Summit

Where the future of media and advertising intersects!

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Breakthrough Summit

Where the Future of Media and Advertising Intersects

iMedia Brand Summit

Where Top Brand Marketers And Partners Get Business Done

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

iMedia Breakthrough Summit

Your Mission: Innovate Beyond Traditional Search & Display!

iMedia Agency Summit

Insight & Collaboration More Vital Now Than Ever!

iMedia Breakthrough Summit

Innovation, Disruption, Opportunity

iMedia Agency Summit

Proof of Digital Ad Success

iMedia Other Summit

Exploring the Current and Future State of Interactive Marketing in Financial Services

iMedia Brand Summit

Exposing the Hype

iMedia Agency Summit

It’s a Two-Way Street!

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Agency Summit

Connecting the Marketing Community

iMedia Other Summit

Financial Marketing Summit

iMedia Agency Summit

Collaborate or Die!

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Agency Summit

Life on the Edge

iMedia Agency Summit

Engagement is the New Reach

iMedia Breakthrough Summit

Breakthrough '06: Connect with the Digital Consumer

iMedia Other Summit

iMedia Summit 2005

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