Ron Belanger is Vice President of Agency Development for Yahoo!.  He is responsible for building mutually beneficial relationships with Yahoo's! agency partners. By supporting a number of initiatives such as joint research, agency staffing, co-marketing events, practice development and product training, Belanger and his team empower agencies to scale their digital marketing practices into profitable, high growth service lines.

Prior to joining Yahoo!, Belanger was Vice President of Search and Affiliate Marketing at Carat Interactive (now Carat Fusion). There, he grew the nascent search practice of three employees into one of the largest services of the agency.

Belanger is a noted expert in the field of digital advertising, with a passion for the topics of search marketing and social media. He is a sought after speaker, with appearances including Ad:Tech, Search Engine Strategies, OMMA, Search Insider Summit, MIXX, iMedia Brand and Agency Summits, DMA Annual, and many other top industry events. His thoughts and opinions have been featured in publications such as the Wall Street Journal, Businessweek, USA Today,  San Jose Mercury News, Adweek, AdAge, DM News and several other publications. Belanger is co-chair of the IAB Search Committe, a member of Search Engine Strategies Advisory Board and a member of the Board of Advisors of SEMPO.





Belanger earned his Bachelor of Arts from Clark University and did graduate work at the McCallum Graduate School of Business at Bentley College. He lives in Newton, Massachusetts with his wife, daughter and son.

Summits Attended

iMedia Agency Summit

Connecting the Marketing Community

iMedia Brand Summit

The Art of Digital Conversation

iMedia Agency Summit

Life on the Edge

iMedia Brand Summit

Bonita Springs, Florida

iMedia Other Summit

iMedia Summit 2005

My Articles

Thinking Outside the Funnel

| Ron Belanger

This holiday season, Yahoo!'s senior director of global advertiser strategies advises us to leverage consumer desires to build brand awareness, affinity and loyalty.

Thinking Outside the Funnel

| Ron Belanger

This holiday season, Yahoo!'s senior director of global advertiser strategies advises us to leverage consumer desires to build brand awareness, affinity and loyalty.