With more than a decade of agency experience, JJ Bannasch specializes in media and the convergence of technology, best-in-class digital marketing, and campaign architecture in a world of data driven marketing. His approach, theories and strategies have been proven, validated and refined with multi-million dollar digital media campaigns resulting in high increased ROI for his clients. 

JJ worked at San Diego based Mindgruve and Geary LSF Group, an international marketing firm heading their media department across multiple offices.  During the 5+ years at Geary, the firm was recognized for excellence in media (three time IAB MIXX awards) and became one of the largest independent search agencies in the United States, ranked 4th by Advertising Age. He has also spearheaded digital engagements ranging from outside agency consulting to SMBs campaign management while also working at a handful of Southern California agencies at various capacities.

His digital marketing expertise includes, but not limited to, executing integrated digital strategies, developing testing roadmaps/matrixes and balancing scalable media investment portfolios within search engine marketing, social media, programatic exchange platforms and display tactics for some of the largest brands in the United States, Europe, Canada, Australia and emerging markets.

Summits Attended

iMedia Agency Summit

Forging Partnerships that Matter

iMedia Agency Summit

From Agent to Ally: The Modern Agency's Survival Guide

iMedia Agency Summit

Creativity Meets Automation

iMedia Agency Summit

The Agency Redefined - Balancing Scale, Scrappiness & Innovation

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Agency Summit

Partnership: The New Agency Value

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

My Articles

6 often-abused paid search metrics

| JJ Bannasch

When it comes to paid search, a lack of context or explanation can be detrimental to campaign success. Consider these common metrics misconceptions.