Josh Gordon is the Director of Marketing at Knotice. An expert in direct digital marketing, effective business communication, and social media strategies, Gordon is a seasoned product marketer who creates innovative, successful marketing campaigns using a multiple online channels.
Gordon believes in and practices the principles of direct digital marketing. Traditional direct marketing is achieved using a customer's postal address and sending physical paper mail, such as a flyer or brochure. With the evolution of direct marketing to direct digital marketing, addressability comes in the form of the three primary digital channels of mobile, web and email.
Direct digital marketing is defined as relevant digital marketing communications that are addressable to a specific individual with an email address, a mobile phone number, or a Web browser cookie.
Seeing the need for an educational and informative direct digital marketing blog in the online marketing space, Gordon created “The Lunch Pail,” Knotice’s successful and highly regarded business blog, where he serves as editor-in-chief and as a regular contributor. (http://lunchpail.knotice.com/)
An active member of the American Marketing Association (AMA) and Public Relations Society of America (PRSA), Gordon is also an award-winning journalist. He serves on Shop.org’s Content Committee, where he provides direction and guidance on the content covered on the Shop.org website and during Shop.org events. Additionally, Gordon is a member of the Behavioral Targeting Standards Consortium. He is also the author of an upcoming book on direct digital marketing.