Masha Geller is Executive Director of Marketing at Verve Mobile, the established leader of the location-powered mobile advertising and publishing technology solutions marketplace and the trusted partner of hundreds of leading brands and media agencies. Utilizing a true portfolio approach to mobile advertising, Verve's platform leverages location, audience and transactional data to connect brands with the right mobile consumers via the most sophisticated targeting engine in the mobile ad business. 

Prior to Verve, Masha was Managing Partner of Wednesday Marketing Group, a multi-discipline consultancy offering strategic guidance to marketers seeking new and unique ways to reach their clients. Masha was also responsible for the marketing of APPNATION - an ambitious new thought leadership conference and exposition focusing exclusively on the burgeoning consumer applications and global mobile economy. 

She also founded and hosts The First Wednesday Club - New York's most popular monthly networking event for the digital marketing industry, which she has grown from a just a few friends in the interactive ad business who needed a good martini on a random Wednesday, into a monthly meeting of 1500+ friends and industry professionals from all over the country. 

Prior to WMG, Masha developed content for and managed production of iMedia’s Summits, utilizing her exceptional interactive expertise and rolodex, as well as trend-forecasting and strategic planning skills. She began contributing to iMedia in 2005 as Editor at Large.

Masha began her interactive career as the founding editor of MediaPost Communications, where she was in charge of more than a dozen daily and two monthly publications, including the popular Just an Online Minute… column, which she wrote daily from 1999 to 2003, increasing the subscriber base of the company from 5,000 to more than 50,000 during her tenure despite the downturn of the interactive market at the beginning of the millennium.