The visionary and mastermind of Tagga, Lake founded the company in 2008 after working in marketing and corporate communications in the finance industry. Armed with the knowledge that the future of marketing was not only online, but in mobile technology, Lake developed Tagga to help marketers challenged with connecting with consumers in an increasingly technology-driven world. Today, Lake has grown Tagga to become a leader in cross channel marketing software and services. Recognized as a leader in the industry, Lake sits on the board for the Mobile Marketing Association of Canada, the Forum for Women Entrepreneurs, NextMedia and DigiBC. 

Summits Attended

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Breakthrough Summit

Where the Future of Media and Advertising Intersects

iMedia Brand Summit

Where Top Brand Marketers And Partners Get Business Done

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

My Articles

Why Facebook fans are useless

| Amielle Lake

On their own, Facebook "likes" don't hold any value. However, with the right approach, there are smart things that marketers can do to convert fans into true customers. Here's how.