Lori Schwartz works with top creative and strategic executives of multiple brands, agencies, and content companies to ensure understanding of new technology as well as emerging business models. With a focus on the habits of the consumer and the evolving marketer's goals, Schwartz provides the latest solution recommendations at the center of this ever-changing media landscape.

Previously, Schwartz was chief technology catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world's largest marketing communications companies, with a focus on igniting IP creation for marketers and their brands. Schwartz was also one of the key principals to launch the highly regarded Interpublic Media Lab. As senior vice president and director of the IPG Lab, Schwartz oversaw the group's strategy, helping to keep clients and agencies ahead of the digital curve. She piloted brand interaction opportunities on behalf of Interpublic, as well as facilitating emerging media upfronts and exclusive deals for Interpublic agencies and clients, including Microsoft, Intel, General Motors, Nestlé, and Sony.

 

Schwartz is a managing partner of StoryTech, a strategic consulting and packaging firm dedicated to informed collaboration between storytellers - including brands - and technology companies, resulting in profitable business and content ventures. The company defined and sits at the center of the emerging content ecosystem, providing production, distribution, and engagement strategies which include Brand as Character®, matching master storytellers and brands for content creation, and storyworlding.

 

 A frequent speaker at major industry events, Schwartz has been profiled as one of the "30 Executives Shaping the Evolution of Media and Technology" by Variety, and as one of the "100 People to Have Lunch With" by MediaPost Publications. Los Angeles-based, she sits on the board of The Academy of Television Arts and Sciences as an expert on the evolving nature of storytelling and new business models for the future of television. Schwartz recently launched Digital Hollywood's new Women's Entertainment and Technology Mentor Program in an effort to facilitate career opportunities for young women in the industry.

 

Summits Attended

iMedia Agency Summit

The Dynamic Agency Model

iMedia Agency Summit

The Agency Redefined - Balancing Scale, Scrappiness & Innovation

iMedia Entertainment Summit

For Entertainment Marketers, By Entertainment Marketers

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Brand Summit

Marketing to the New Consumer

iMedia Entertainment Summit

For Entertainment Marketers by Entertainment Marketers

iMedia Other Summit

What Women Want from Brands

iMedia Entertainment Summit

For Entertainment Marketers by Entertainment Marketers

iMedia Other Summit

Innovative Marketing to Moms

iMedia Breakthrough Summit

Where the future of media and advertising intersects!

iMedia Entertainment Summit

The Must Attend Event for Entertainment Digital Marketing!

iMedia Breakthrough Summit

Where the Future of Media and Advertising Intersects

iMedia Breakthrough Summit

Innovation, Disruption, Opportunity

iMedia Other Summit

Driving Interactive '08

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Breakthrough Summit

Breakthrough '06: Connect with the Digital Consumer

iMedia Other Summit

iMedia Variety Summit

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