Sarah Hofstetter is President of 360i. During her seven years at the agency, 360i has developed industry leading practices that have helped cement its reputation as "A-List" agency and one of the "Best Places to Work" in Media & Marketing, per Advertising Age. Sarah's expertise is in providing strategic counsel to clients such as Kraft Foods, Coca-Cola, jcpenney, NBC Universal and Reckitt Benckiser on utilizing digital to help marketers foster relationships and form emotional bonds between brands and consumers. In 2011, she was named a "Social Media All-Star" by the Social Media Society.
Sarah previously served as Senior Vice President of Brand Strategy & Emerging Media, building 360i's Brand Strategy, Consumer Insights, Social Media and Mobile practices from the ground up and establishing 360i as a pioneer in recognizing the social revolution that has placed consumers at the center of marketing strategy. Prior to joining 360i, Sarah was President and Founder of Kayak Communications, a boutique marketing agency focused on developing brand strategy and communications plans for new media brands such as Adobe Systems, Vibrant Media and Covad. Before starting her own agency, Sarah spent ten years at Net2Phone, one of the world's first providers of VoIP technology.
Sarah lives on Long Island with her husband and two kids. To blow off steam, she enjoys painting, cooking and kickboxing.
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