John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Currently on leave from Graduate School of Journalism at the University of California, Berkeley, Battelle, 40, is also a founder and Executive Producer of the Web 2.0 conference and "band manager" with Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures.

Battelle recently wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), a national bestseller, and is the monthly "Titans of Technology" columnist for Business 2.0 magazine. He also maintains Searchblog, a daily site covering the intersection of media, technology and the internet at

Battelle was named a "Global Leader for Tomorrow" by the World Economic Forum in Davos, Switzerland and a finalist in the "Entrepreneur of the Year" competition by Ernst & Young. He holds a bachelor's and a master's degree from the University of California, Berkeley.

Summits Attended

iMedia Brand Summit

iMedia Brand Summit

My Articles

What Means This, To "Go Google"!?

| John Battelle

I thought it meant to search! Apparently, in this context, it means "to drop Microsoft Office and use our software!" I almost feel like a relic pointing out the obvious, but when I got...