Uwe Hook helps organizations increase business value through capturing the hearts and minds of today's empowered consumers/customers. He has worn many hats in his career, including creative director, business leader, media and marketing strategist, and executive, as well as digital technologist. Hook has worked with world-class organizations including Mercedes-Benz, Visa, Honda/Acura, Nestlé, T-Mobile, Electrolux, and H&M, just to name a few. "My goal is to identify important cultural trends/consumer behaviors and, based on these insights, deploy strategic integrated marketing solutions that engage people, build brands, and deliver value for all stakeholders," he says. 

 

Hook is also a professional speaker, connecting with audiences across the globe at such events as SXSW, TED, Ad-Tech, and Le Web.

Summits Attended

iMedia Breakthrough Summit

Breakthrough: The Next Wave of Marketing

iMedia Entertainment Summit

For Entertainment Marketers, By Entertainment Marketers

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Breakthrough Summit

The Next Wave of Digital Marketing

iMedia Other Summit

What Women Want from Brands

iMedia Breakthrough Summit

Keeping Pace with the Mobile Consumer

iMedia Entertainment Summit

For Entertainment Marketers by Entertainment Marketers

iMedia Agency Summit

Keeping Up with the Consumer: The Impending Era of SoLoMo

iMedia Agency Summit

WCW: What Clients Want From Agencies & Media Companies

iMedia Breakthrough Summit

Paving the Road for Innovation

iMedia Entertainment Summit

Designed By Entertainment Marketers for Entertainment Marketers

iMedia Agency Summit

Navigating Digital's Ever-Evolving Future

iMedia Breakthrough Summit

Engaging Customers with Authority

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Breakthrough Summit

Where the future of media and advertising intersects!

iMedia Entertainment Summit

The Must Attend Event for Entertainment Digital Marketing!

iMedia Breakthrough Summit

Where the Future of Media and Advertising Intersects

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

iMedia Breakthrough Summit

Your Mission: Innovate Beyond Traditional Search & Display!

iMedia Agency Summit

Insight & Collaboration More Vital Now Than Ever!

iMedia Other Summit

Driving Interactive '09

iMedia Agency Summit

Proof of Digital Ad Success

iMedia Agency Summit

It’s a Two-Way Street!

iMedia Other Summit

Driving Interactive '08

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Agency Summit

Connecting the Marketing Community

iMedia Agency Summit

Collaborate or Die!

iMedia Other Summit

Presented by iMedia & JumpStart Automotive

iMedia Other Summit

Presented by iMedia & JumpStart Automotive

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Agency Summit

Life on the Edge

iMedia Other Summit

Presented by iMedia & JumpStart Automotive

iMedia Other Summit

Presented by iMedia & JumpStart Automotive

iMedia Brand Summit

Bonita Springs, Florida

My Articles

How Marketing Monotony Can Be Conquered

| Uwe Hook

Genex's Uwe Hook sends out the call for automotive entrepreneurs to provide the satisfied car consumer with a forum to share their vehicle, dealership and service experiences with the world.

Keep the Spark Alive for Customers

| Uwe Hook

Genex's director of interactive marketing strategy offers 10 tips for creating customer relationships that last well past the initial purchase process.

How Authentic is Your Brand Experience?

| Uwe Hook

Genex's director of interactive marketing strategy looks at the need for genuine human experience in user-generated campaigns, and shows marketers how they can better tap into this need in...