Doug Knopper serves as Senior Vice President and General Manager, Advertiser & Publisher Solutions at DoubleClick. In this role he is responsible for product development, business development and sales of DoubleClick's portfolio of Advertiser, Agency and Publisher Solutions on a global basis. These solutions include DART for Advertisers, DART for Publishers and DART Enterprise as well as the MediaVisor planning tool, the DART Motif rich media product, and the Site Directory listing service.



Prior to his current role, Doug was Vice President and General Manager of Diameter, the research division of DoubleClick. Previously, Doug was Director of Sales and Account Management for DART for Advertisers (DFA), where he oversaw the sales and client relations teams. Prior to joining Doubleclick in 2000, Doug spent many years at advertising agencies, managing well-known brands and products including UPS, Unilever, Aetna, Nissan, Firestone, and Seagram's. He has worked at agencies within the top three global networks, including Lowe and Partners, TBWA/Chiat Day, and J. Walter Thompson.

Doug plays an active role in the online industry and serves on the board of the American Advertising Federation and Dynamic Logic, as well as the associate's board of the Interactive Advertising Bureau (IAB). He speaks frequently at industry conferences and events and is quoted extensively in national and trade publications including the Wall Street Journal, Advertising Age, Media Magazine, Mediapost, and the Internet Advertising Report.


Doug earned his MBA from Georgetown University and holds a BA, with honors, from the University of Michigan.

Summits Attended

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Other Summit

iMedia Summit 2005

iMedia Other Summit

iMedia Summit

iMedia Other Summit

iMedia Summit

iMedia Brand Summit

iMedia Brand Summit Fall

iMedia Other Summit

iMedia Fall Summit

iMedia Other Summit

iMedia Summit Spring