Steve Minichini is Chief Innovation and Growth Officer at TargetCast tcm. There he identifies business opportunities and new technologies that will drive effective and creative solutions for the media agency’s clients. He also focuses on developing new capabilities to keep TargetCast successfully competing for and winning new business. Steve previously served as President of Interactive Marketing for TargetCast.

Prior to joining TargetCast tcm, Steve was the SVP, Managing Director of the New York and Philadelphia offices of imc2, where he managed all interactive media, optimization and the search engine marketing team. He was named President of Enversa (a proprietary online media buying tool which he created in 2004). Earlier Steve served as the SVP, Director of Communications Strategy at Jordan, McGrath, Case & Taylor where he managed more than $600 million in billings leading their traditional and interactive planning and buying division.

He has a 20 year background in both online and offline marketing and over a decade providing leadership and innovative strategic thinking to digital communications. Steve has an entrepreneurial drive that keeps him at the forefront of a rapidly evolving media universe and the strategic insight to understand the respective implications of this new media environment on consumer engagement and message development.