Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” www.BrandAdvocateBook.com. Published by John H. Wiley & Sons, Inc., Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.

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