Thi is an online advertising veteran with experience in comparison shopping, lead generation and interactive marketing. Prior to Adchemy, he was the director of product management at NexTag, where he was responsible for all lead generation services. Thi was a co-founder of AdKnowledge, an online advertising pioneer that was sold to CMGI in 2000 for $200 million. He has held positions at eHealth, and McKinsey & Company.

Thi earned a bachelor’s degree in finance from the Wharton School at the University of Pennsylvania, a bachelor’s degree in applied science from the school of engineering at the University of Pennsylvania, and an MBA from Stanford University.