Jeff Weidauer has been involved in retail food and drug for three decades. After working up to store director, followed by a stint as a category manager, for Lucky Stores in San Diego, Jeff went on to manage corporate marketing for Albertsons. There he managed new campaign development and execution through print, online, TV, radio, and direct mail for Albertsons, Acme, Jewel, and Shaw’s, along with the Sav-on and Osco drug chains. Next, Jeff served as director of brand advertising for Supervalu, where he brought in a new advertising agency, created a new transitional positioning and multi-media campaign, and developed and executed the vision for the current Supervalu in-store media network. Jeff then spent time at CBS Outernet (a division of CBS Corporation) as vice president, marketing, to continue to work in the expanding world of in-store digital media. He joined Vestcom in June 2008.

Jeff received his bachelor’s of science degree in business management from the University of Redlands and is a graduate of the University of Southern California Food Industry Management Program.

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