Kristen D'Arcy is an innovative and results-oriented business leader with proven leadership success and expertise in digital technologies that drive ROI.
Skilled at leading multifaceted teams, D'Arcy develops strategies and oversees seamless execution of integrated programs across channels and platforms, continually exceeding business goals. She's a proven collaborator, resulting in the building of solid partnerships with both clients and internal teams over the course of her professional career.
Specialties:Buying, planning, merchandising, digital, e-commerce, technology, retail, fashion, CPG, financial services, telecom, insurance, emerging technologies, CRM, social media, mobile, brand website strategy, online advertising, OOH, behavioral/ contextual targeting, WOM, media planning/buying.
Strategic/creative development & optimization around both campaigns and platforms, new business success, people/team management, career development, client relationship building and revenue generation.
What Women Want from Brands
Corporate Storytelling Beyond Advertising
Where the future of media and advertising intersects!