Tina Sharkey, Chairman, BabyCenter, LLC, is a pioneer in the development of new media applications that bring value to consumers' lives, with more than 20 years of experience in the evolution of new media, ranging from the introduction of HDTV in 1986 to the forefront of Web 2.0 today. As Chairman of BabyCenter, LLC Tina is responsible for the oversight of all BabyCenter operations, including Babycenter.com, the leading online content, community and commerce destination for new and expectant parents, and popular BabyCenter sites around the globe, including Australia, Austria, Canada, China, Germany, India, Latin America, Sweden, Switzerland and the United Kingdom. In 2007 under Tina's leadership, BabyCenter acquired Maya's Mom, a leading social networking site for parents. Through the acquisition of Maya's Mom, BabyCenter will launch an expanded social platform for users in 2008. In 2007 BabyCenter also developed an affiliate network partnership with leading company Federated Media, and together the BabyCenter Parenting Federation was established to allow consumer and marketer access to leading parenting voices on the Web.
Prior to joining BabyCenter, Tina was a senior executive at America Online, Inc., and led all of AOL's social networking initiatives, overseeing the Instant Messaging and Social Media groups. Previously she oversaw AOL's move out onto the open web with the build and launch of AOL.com and led Network Programming across AOL's Network of 116 million monthly unique visitors. Also at AOL, Tina created the Original Coaches Series and the annual AOL Chief Everything Officer awards - an honor that celebrates today's heroes of the modern family household.
Prior to joining AOL, she served as Group President of Sesame Workshop's Online Services, creating their award-winning Internet business, and in 1995, coined the phrase "Social Media" as co-founder and Chief Community Architect of iVillage.com. Prior to iVillage, Tina collaborated with Barry Diller on a new home shopping channel, Q2, a division of QVC, helped launch the Adobe Acrobat and New York 1 brands, and has managed corporate brand strategies for Time Warner, QVC and Sony.
A Henry Crown Fellow at the Aspen Institute, Tina currently serves on the boards of the Interactive Advertising Bureau and the Online Publishers Association. Tina is also a founding board member of Baby Buggy. She graduated from the University of Pennsylvania and lives in the San Francisco Bay Area with her husband and two young sons.
Innovative Marketing to Moms