Lisa Wehr, Oneupweb’s founder and CEO, is a true visionary in the world of search engine optimization and marketing. She was designing and optimizing webpages before most people had ever logged onto the internet. Her prophetic vision has made Oneupweb an industry leader and has lead to the development of technology like ROI trax, BridgeWorx and LiveWire XML; and services like uSage™, eyeGroups™, Click Fraud Detection, Trademark Infringement Protection and PReach™. Wehr’s the best in the business when it comes to building brand equity and lead generation. She has helped create millions in sales for global brands, startups and everything in between. What does that kind of vision mean for today’s clients? Results. Wehr’s counsel stretches beyond search engine optimization and marketing to help clients overcome marketing challenges and develop sound business strategy—on and offline. Clients have discovered new target markets, features and product lines because of Wehr’s shrewd interpretation of online consumer behavior and her ability to translate that insight into large-scale strategic marketing direction. That talent makes her a great consultant. But what makes her a great leader is her ability to direct the Oneupweb team to provide the same kind of counsel at every level. Innovation. Creativity. Thoughtful analysis. That’s what Wehr gives to Oneupweb. And that’s what Oneupweb gives to clients.
The media looks to Wehr as a thought leader on industry developments and provocative research. She tells it like it is, Dragnet-style: “Just the facts”. Her ubiquitous insight has been recognized by several awards, including BtoB Magazine’s Who’s Who in Search (2004, 2005), ClickZ’s Best Search Engine Marketing Firm Award (2003, 2005) and Lawrence Technological University’s Leader & Innovator (2005). Additionally, Wehr has been named Ernst & Young’s Entrepreneur of the Year.
Once you have a good foundation, you'll find that keeping up with the latest SEO developments is actually quite manageable. Here's the definitive guide for marketers.
First impressions matter. If your landing page is dysfunctional, users will quickly jump ship. Are you losing qualified leads?
Change is the only constant in web design. If you're not considering these new site enhancements, you're probably falling behind the competition.