Alex White brings over 15 years’ experience in the digital advertising space in his role as GM of Data and Trading at DG - MediaMind. Alex joined DG after the aquisition of Peer39 where he was VP of Product and Account Management. Previously Alex led technology partnerships in the Advertising Products Group of Yahoo! and was responsible for advocating and building the ecosystem surrounding Yahoo!’s Ad Technology Products. Prior to that he led data strategy on The Right Media Exchange. In that role he drove the vision and product development of their Audience Sharing product, an innovation that has several patents pending. In addition, Alex has held senior roles in Sales, Business Development, Account Management, Product Development, Product Marketing, Creative Services and Operations spanning his Internet advertising career that began in 1998 at DoubleClick. Alex's ability to identify trends and innovate as a result of his deep understanding of ad technologies, along with the capabilities of the market’s various participants, gives Alex his strength in driving our product and managing the success of our relationships.
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