Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology. He is the originator of the buyer persona research methodology as well as Business Buyergraphics™ that are widely used to make informed decisions from buyer insights. Tony also served in the role of Vice President in Sales and Marketing capacities for TRW, Knight-Ridder, and Compaq (HP). He holds a B.S. in Business and an M.B.A. in Marketing Management. Read Tony’s blog Buyerology Now for insightful commentary on changing buyer behavior. 

Let me know if I am missing something that probably right in front of my eyes and I cannot see it!

As always, thanks for allowing my contributions and for your support.