A digital veteran, and creative and brand strategist, Julie has worked as Creative Director and Brand Visionary for a host of traditional and interactive agencies including: Publicis & Hal Riney, USWeb/CKS, marchFIRST and Schematic. She has been at the helm of innovative brand platforms, marketing campaigns and websites for Visa, HP, Sears, CNN/Sport Illustrated, Sega, Hilton Hotels, Universal Home Video, Mazda, Mattel and more. Julie also worked on the client side as Director of Creative Services for Viacom, spearheading creative development for entertainment sites and building lucrative monetization strategies for web properties including: CBS.com, UPN.com, Survivor, CSI, The Amazing Race, CSI Miami and Big Brother. For the past 8 years, Julie has been running a renowned brand strategy practice, BRAND Consulting, dedicated to helping clients and individuals create and leverage targeted, ROI-driven brand platforms and strategies.
BRAND’s latest venture focuses on providing customized brand workshops for groups of sole proprietors, consultants, small-mid-size businesses, start-ups, associations, and non-profits—giving them access to big brand knowledge, practices, and tools, for effective do-it-yourself branding—without the exorbitant cost associated with full-scale branding initiatives.