Lucy is Chief Operating Officer (COO) of Spruce Media based in San Francisco. Spruce Media is a rapidly growing leader in Facebook advertising that specializes in performance based user acquisition. Spruce Media is a Facebook Ads API partner and has built proprietary media buying software that allows us to more efficiently reach customers on Facebook and maximize reach and ROI for our advertising  customers.

Prior to Spruce Media Lucy was VP of Sales, Business Development and Marketing at adBrite and was responsible for adBrite’s sales and business development strategy from June 2006 to April 2011. Lucy was tasked with driving both supply and demand for the largest independent ad exchange serving more than 1 billion impressions a day on over 120,000 sites through agency sales, performance sales and Real Time Bidding and DSP relationships.

Prior to joining AdBrite, Lucy served as CFO of JP Morgan Equities and headed up the Capital Management Program within the JP Morgan Private Bank, managing $100MM in spend across 8 business units. Lucy also spent time at Merrill Lynch Investment Bank in their Technology Group and three years with Deloitte in Africa, Europe and the United States managing audits of multinational financial institutions.

Additionally Lucy was founder and CEO of Body Basics, a leading cosmetics company in South Africa and was named South African Business Women of the Year in 1995.

Lucy holds an MBA from Harvard Business School, is qualified as a CPA and holds a Bachelor of Commerce Degree (with honors) from the University of Cape Town.