Customer experience thought leader, seasoned executive, author and partner at consulting firm Aveus, Linda Ireland has more than 20 years of experience helping leaders across industries and around the world to align their customer experience with improved financial performance. In her book Domino, Linda shows how businesses can define customer experience and then use it to tip everything toward better financial performance. Before joining Aveus, she was CEO of FORWARD I, a strategy and marketing consulting firm. She has also held executive positions at several companies including Wilsons Leather, Digital River, Genesis Direct, PaperDirect, and Deluxe Corporation. Find Linda on Twitter at @LindaIreland.