The Chief Troublemaker at Big Blue Moose. I'm responsible for innovating creative and technical content marketing strategies for my clients.
I have more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. I most recently worked for CrownPeak - a software-as-a-service company focused on Web solutions for online marketers. As their Vice President, Marketing and Strategy, I not only led the marketing and product strategy efforts for the company, but also worked with clients such as Nissan, Robb Report, First American Title and Pep Boys to develop Web and content management strategies to make their online marketing more successful.
Before CrownPeak, I was an Associate Partner with USWebCKS/marchFirst, serving as the Executive Director in the Entertainment and Media Practice helping to develop strategic online initatives for numerous startups, as well as established clients such as Sony Pictures, Nickelodeon, NBC and Paramount Pictures. In 2001, as Vice President, Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous diverse clientele such as the U.S. Army, Activision and Intuit. I'm a a Research Fellow with Coburn Ventures, a community of experts discussing and innovating current trends in Technology and investing. I have also served on the Board of Directors of the Software and Information Industry Association (SIIA) Software Division, and was a founding member of the Executive Council on Software-as-a-Service. I'm a generally recognized expert in digital media, marketing, social media and Software-as-a-Service technologies, I'm luck to be frequently invited to speak, advising top professionals in the successful strategy of online marketing and Web site management. I'm a guest blogger and brand advisor for the Content Marketing Institute, a featured writer and guest blogger here at iMedia Connection and the co-author of the book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”.
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