Yaniv Axen has served as the CTO of SundaySky since co-founding the company, and he is tasked with advancing new technologies and innovative ideas to ensure that SundaySky remains at the forefront of the market for online video. Yaniv launched the company, applying the functionality that ASP enabled in Web pages to his vision for online video. In his position, Yaniv manages technological concerns for strategic customers, directs the patent application process for SundaySky’s solutions and facilitates key partnerships.

Prior to co-founding SundaySky, Yaniv directed the team of programmers and engineers at Israeli start-up Veon in developing the company's interactive digital video platform. Following Veon's acquisition by Philips' MP4Net Group in 2000, Yaniv served as the vice president of product marketing and guided the company’s interaction with commercial partners, ensuring product development was consistent with market requirements. Yaniv later joined Philips’ mergers and acquisitions group, where he led activities in identifying, researching and collaborating with academic, military and commercial partners to support Philips’ efforts in the fields of consumer electronics and semiconductors.

Yaniv served in an elite intelligence unit of the Israeli Defense Forces for five years and then earned his Bachelor of Arts degree in computer science and his master’s degree in business administration with cum laude honors from Tel Aviv University.