Alan Gerson is currently the President and CEO of Enteractive Solutions Group, Inc. which has been serving the media and entertainment industry and brand advertisers for over 17 years with specialized promotional services, sweepstakes and contest administration and prizing and fulfillment. With offices in Burbank CA and Atlanta GA, ESG has administered thousands of individual promotions for its well known and prestigious clientele, including major studios, brands and online publishers.Most recently, ESG has developed a unique, customizable and turnkey digital sweepstakes strategy targeted to serve brands and their agencies. Our QuickCustom(tm) product offers four distinct and quickly customizable and Brand and Product-centric sweepstakes formats in which can extend the impact of a media buy, support message recall and retention, and promote intention to purchase the advertised product or service. In addition, ESG's online promotion engine helps Advertisers build an opt-in consumer database and provide behavioral and demographic qualification of entrants. We also provide Real time Metrics so you can see the impact of the promotion and monitor the relative effectiveness of your Media buys, both Offline and Online, and quantify R.O.I. Our QC(tm) products and other services include full Sweepstakes Administration and Official Rules, Winner selection and qualification, bonding and registrations, procuring winner affidavits and releases, and prize procurement and fulfillment services, as requested.(www.enteractivesolutions.com)

Practicing Attorney; Corporate Attorney, NBC Owned Television and Radio Stations; Vice President Compliance and Practices, NBC Law; Vice President, Program Marketing and Administration, NBC Television Network ; Vice President, Broadcast Standards and Program Administration, NBC, Inc; Executive Vice President, Home Shopping Network, Inc. and President, Diversified Marketing and Media Services Division, HSN Inc; Sr. VP, Business Development and Direct Marketing, Ticketmaster Corp; President, Marketing Products Group, Softbank Interactive Marketing; CEO, Worldsite Networks, Inc. (ISP) President and Co-founder, Interactive Marketing Inc./Digitrends, LLC; Principal, Gerson & Associates; President and C.O.O, Ronco Inventions LLC and Popeil Inventions Inc; Co-Founder and EVP, iMedia Communications, Inc; President and C.O.O, Vertical Branding, Inc. (VBDG:OB) and President ,CEO and Principal of Enteractive Solutions Group, Inc.

Alan Gerson lives in Encino, CA with his wife Rochelle Gerson, formerly Executive Vice President, Business Affairs, Carsey Werner Television, and their daughter Gillian.

Summits Attended

iMedia Breakthrough Summit

Paving the Road for Innovation

iMedia Brand Summit

Digital Marketing at Scale: Going Big in 2012

iMedia Entertainment Summit

Designed By Entertainment Marketers for Entertainment Marketers

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Breakthrough Summit

Where the future of media and advertising intersects!

iMedia Brand Summit

Build Stronger Digital Strategies

iMedia Entertainment Summit

The Must Attend Event for Entertainment Digital Marketing!

iMedia Brand Summit

Where Top Brand Marketers And Partners Get Business Done

iMedia Entertainment Summit

Fifth Annual Summit Delivers Digital Insights

iMedia Brand Summit

Exposing the Hype

iMedia Entertainment Summit

Entertainment Marketing

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Brand Summit

Turning Advertising into Content

iMedia Brand Summit

Marketing & Media Mash-Up: Managing Uncertainty & Change

iMedia Entertainment Summit

Find Your Audience in the Digital Landscape

iMedia Brand Summit

The Art of Digital Conversation

iMedia Breakthrough Summit

Breakthrough '06: Connect with the Digital Consumer

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit 2005

iMedia Brand Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

iMedia Other Summit

iMedia Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit Spring

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