Alan Gerson is currently the President and CEO of Enteractive Solutions Group, Inc. which has been serving the media and entertainment industry and brand advertisers for over 17 years with specialized promotional services, sweepstakes and contest administration and prizing and fulfillment. With offices in Burbank CA and Atlanta GA, ESG has administered thousands of individual promotions for its well known and prestigious clientele, including major studios, brands and online publishers.Most recently, ESG has developed a unique, customizable and turnkey digital sweepstakes strategy targeted to serve brands and their agencies. Our QuickCustom(tm) product offers four distinct and quickly customizable and Brand and Product-centric sweepstakes formats in which can extend the impact of a media buy, support message recall and retention, and promote intention to purchase the advertised product or service. In addition, ESG's online promotion engine helps Advertisers build an opt-in consumer database and provide behavioral and demographic qualification of entrants. We also provide Real time Metrics so you can see the impact of the promotion and monitor the relative effectiveness of your Media buys, both Offline and Online, and quantify R.O.I. Our QC(tm) products and other services include full Sweepstakes Administration and Official Rules, Winner selection and qualification, bonding and registrations, procuring winner affidavits and releases, and prize procurement and fulfillment services, as requested.(www.enteractivesolutions.com)
Practicing Attorney; Corporate Attorney, NBC Owned Television and Radio Stations; Vice President Compliance and Practices, NBC Law; Vice President, Program Marketing and Administration, NBC Television Network ; Vice President, Broadcast Standards and Program Administration, NBC, Inc; Executive Vice President, Home Shopping Network, Inc. and President, Diversified Marketing and Media Services Division, HSN Inc; Sr. VP, Business Development and Direct Marketing, Ticketmaster Corp; President, Marketing Products Group, Softbank Interactive Marketing; CEO, Worldsite Networks, Inc. (ISP) President and Co-founder, Interactive Marketing Inc./Digitrends, LLC; Principal, Gerson & Associates; President and C.O.O, Ronco Inventions LLC and Popeil Inventions Inc; Co-Founder and EVP, iMedia Communications, Inc; President and C.O.O, Vertical Branding, Inc. (VBDG:OB) and President ,CEO and Principal of Enteractive Solutions Group, Inc.
Alan Gerson lives in Encino, CA with his wife Rochelle Gerson, formerly Executive Vice President, Business Affairs, Carsey Werner Television, and their daughter Gillian.
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