Brandt is an independent web analyst, researcher and academic.
As a web analyst, he specialises in building bespoke (or customised) web analytic reporting systems. This can range from building a customised report format to creating an entire web analytics department.
As a consultant Brandt uses web analytics to help companies improve the performance of their websites. His clients range from very small to global enterprises, spanning UK, USA, Australia, Jordan, New Zealand, Holland and Germany.
Brandt is an active writer. Originally trained as a journalist, he has been a regular contributor to iMedia, with over 80 articles published. He also writes for other online magazines and academic journals.
Brandt is a researcher at the Department of Computer Science, National University of Ireland Maynooth, where he lectures on ICT ethics and web analytics. His PhD research concerns the ethical implications of emerging ICT's. This is an extension of the ETICA project (www.etica-project.eu/) and part of Brandt’s larger project to develop a philosophy of law relating to Cyberspace within a Natural Law context.
Brandt also delivers seminars on web analytics throughout the UK, Australia, Europe and USA in partnership with a number of industry bodies and commercial training companies. Brandt was co-author of the University of British Columbia´s Diploma in Web Analytics, and a co-founder of the International Digital Analytics Association (DAA) and the Irish Chapter of the Internet Society. He has served on the Standards, Education, Research and Certification Committees of the DAA.
A passionate advocate of international standards, Brandt was one of the leading forces in working to harmonize standards between DAA and related bodies such as the Internet Audit Bureau (IAB) and Audit Bureau of Circulation Electronic (ABCE) and developed the WAA's relationships with IAB and ABCE.