Sanders Consulting Group is a leading consulting firm specializing in the marketing communications industry. Every year Sanders Consulting Group works exclusively with more ad agencies, direct firms, design groups, promotion companies, and other marketing communication organizations than any other firm in the world. The firm’s focus is helping these organizations develop new directions for growth and operational excellence that differentiates them from other firms they compete with by the way they are branded, positioned, themed and organized. The firm works in five key areas including: 1) branding the firm for maximum prospect appeal; 2) setting long term strategic direction for growth; 3) tuning internal procedures and account management staffs to aid in client retention; 4) finding new ways to maximize revenue growth and firm profitability; and 5) handling management concerns such as merger and acquisitions, partner conflicts and development, exit planning strategies, and executive coaching to improve performance. Company Website

My Articles